Privacy Policy
Last updated: January 24, 2026
Our Commitment to Your Privacy
At KeepMore, we believe your financial data is deeply personal. This Privacy Policy explains how we collect, use, protect, and share your information when you use our services. We are committed to transparency and giving you control over your data.
By using KeepMore, you agree to the practices described in this policy. If you do not agree, please discontinue use of our services.
Key Points
We never sell your data
Your financial information is never sold, rented, or shared with third parties for marketing purposes.
Bank-level security
We use AES-256 encryption, TLS protocols, and industry-standard security practices to protect your data.
You control your data
Access, export, or delete your data at any time. Disconnect accounts whenever you choose.
Transparent practices
We clearly explain what data we collect, why we need it, and how we use it.
We Use Plaid to Connect Your Accounts
To connect your financial accounts, we use Plaid Inc., a trusted third-party service that securely links your bank accounts, credit cards, and investment accounts to KeepMore. Plaid is used by millions of people and thousands of apps, including Venmo, Robinhood, and Betterment.
What Plaid does: Plaid retrieves your account information (transactions, balances, account details) from your financial institutions and shares it with us so we can provide you with AI-powered insights and analysis.
Plaid's role: Plaid acts as an intermediary between your financial institution and KeepMore. When you connect an account, you'll see Plaid's interface asking for your credentials. KeepMore never stores your bank username or password—only Plaid handles this information.
Security: Plaid uses bank-level encryption (AES-256 and TLS) and is certified under ISO 27001, ISO 27701, and SOC 2 compliance standards. Plaid does not sell or rent your financial data to third parties.
Learn more about Plaid:
- Plaid's Privacy Policy
- How Plaid Handles Your Data
- Plaid Portal (view and manage your Plaid connections)
Information We Collect
1. Financial Account Information
When you connect your accounts through Plaid, we collect:
- Account details: Account numbers, institution names, account types (checking, savings, investment, credit card), balances
- Transaction data: Transaction history, merchant names, amounts, dates, categories, descriptions
- Investment data: Holdings, quantities, ticker symbols, cost basis, market values, performance metrics
- Identity information: Account holder names, addresses, phone numbers associated with your financial accounts
2. Account Registration Information
When you create an account, we collect:
- Name, email address, password (encrypted)
- Profile information you provide (income, financial goals, preferences)
- Communication preferences
3. Usage and Analytics Data
We automatically collect:
- Device information (device type, operating system, browser)
- IP address and general location (city/state level)
- Usage data (features used, time spent, clicks, navigation patterns)
- Log data (timestamps, errors, system activity)
4. AI Conversation Data
When you use our AI financial assistant (powered by Deepseek), we collect:
- Your questions and messages to the AI
- AI responses and recommendations
- Conversation history and context
How We Use Your Information
We use your information to:
Provide Our Services
- Display your account balances, transactions, and investment holdings
- Categorize and analyze your spending patterns
- Generate AI-powered financial insights and recommendations
- Answer your questions about your finances through our AI assistant
- Track your financial goals and progress
Improve and Personalize
- Personalize your experience based on your financial situation
- Improve our AI models and recommendation algorithms
- Develop new features and services
- Conduct research and analytics (in aggregate, de-identified form)
Security and Fraud Prevention
- Detect and prevent fraudulent activity
- Verify your identity and account ownership
- Monitor for security threats and suspicious behavior
- Protect against unauthorized access
Communication
- Send you service updates, alerts, and notifications
- Respond to your questions and support requests
- Send marketing communications (you can opt out anytime)
Legal Compliance
- Comply with laws, regulations, and legal processes
- Enforce our Terms of Service
- Respond to government requests when legally required
AI-Powered Insights (Deepseek)
Our AI financial assistant is powered by Deepseek, developed by Deepseek. When you interact with our AI:
- Your financial data and questions are sent to Deepseek API to generate personalized responses
- Deepseek processes your data solely to provide AI services and does not use your data to train their models without explicit consent
- Your conversations are encrypted in transit and at rest
- Deepseek privacy practices are governed by their Privacy Policy
How We Share Your Information
We Do NOT Sell Your Data
We do not and will never sell, rent, or trade your personal or financial information to third parties for marketing purposes. Your data is yours.
We Share With:
Service Providers
We share data with trusted partners who help us operate our services:
- Plaid - Financial data aggregation and account connectivity
- Deepseek - AI-powered insights and conversation
- Cloud hosting providers - Secure data storage and infrastructure
- Analytics providers - App performance and usage analytics (anonymized)
- Payment processors - Subscription billing (if applicable)
All service providers are contractually bound to protect your data and use it only for the services they provide to us.
Legal Requirements
We may disclose information if required by law, court order, subpoena, or government request. We will notify you unless prohibited by law.
Business Transfers
If KeepMore is acquired, merged, or sells assets, your information may be transferred. We will notify you and ensure the new entity honors this Privacy Policy.
With Your Consent
We may share information with other parties when you explicitly consent or direct us to do so.
Data Security
We take security seriously and implement industry-standard practices to protect your information:
- Encryption: All data is encrypted in transit (TLS 1.3) and at rest (AES-256)
- Access controls: Plaid access tokens and sensitive data are encrypted at application level with additional access controls
- Authentication: Multi-factor authentication available for your account
- Infrastructure: Secure cloud infrastructure with regular security audits
- Monitoring: 24/7 system monitoring for suspicious activity
- Access limitations: Employee access to data is strictly limited and logged
While we implement strong security measures, no system is 100% secure. We cannot guarantee absolute security but are committed to protecting your data using industry best practices.
Data Retention
We retain your information for as long as:
- Your account is active
- Needed to provide you services
- Required by law (tax records, compliance)
- Necessary for legitimate business purposes (fraud prevention, resolving disputes)
When you delete your account, we will delete your personal information within 90 days, except where we must retain it for legal compliance.
Your Rights and Choices
You have the following rights:
Access Your Data
Request a copy of the personal information we have about you.
Correct Your Data
Update or correct inaccurate information in your account settings.
Delete Your Data
Request deletion of your account and associated data. You can do this in account settings or by contacting us at harjaap@primedepthlabs.com
Export Your Data
Request a portable copy of your data in machine-readable format.
Disconnect Accounts
Remove connected bank and investment accounts at any time in your account settings. You can also manage connections via Plaid Portal.
Opt Out of Marketing
Unsubscribe from marketing emails by clicking the unsubscribe link in any email or updating your communication preferences.
Object to Processing
In certain circumstances, you may object to our processing of your data or request that we restrict processing.
To exercise any of these rights, contact us at harjaap@primedepthlabs.com. We will respond within 30 days.
State-Specific Privacy Rights
California Residents (CCPA/CPRA)
Under the California Consumer Privacy Act and California Privacy Rights Act, you have additional rights:
- Right to know what personal information we collect and how it's used
- Right to delete personal information
- Right to opt-out of sale of personal information (we don't sell data)
- Right to non-discrimination for exercising your rights
- Right to correct inaccurate information
- Right to limit use of sensitive personal information
Virginia, Colorado, Connecticut, Utah Residents
Similar rights apply under your state's privacy laws, including rights to access, delete, correct, and obtain a copy of your data.
To exercise these rights, email harjaap@primedepthlabs.com
International Users (GDPR)
If you are in the European Economic Area, UK, or Switzerland, you have rights under the General Data Protection Regulation (GDPR):
- Right to access, rectify, erase, restrict, and object to processing
- Right to data portability
- Right to withdraw consent
- Right to lodge a complaint with your local data protection authority
Legal basis for processing: We process your data based on your consent, to perform our contract with you, for our legitimate business interests, or to comply with legal obligations.
Data transfers: Your data may be transferred to and processed in the United States. We ensure appropriate safeguards are in place through standard contractual clauses approved by the European Commission.
Children's Privacy
KeepMore is not intended for use by individuals under 18 years of age. We do not knowingly collect information from children. If we discover we have collected information from a child under 18, we will delete it promptly. If you believe we have collected information from a child, contact us at harjaap@primedepthlabs.com.
Changes to This Policy
We may update this Privacy Policy from time to time. If we make material changes, we will notify you by email or through the app at least 30 days before the changes take effect. Continued use of KeepMore after changes constitutes acceptance of the updated policy. The "Last updated" date at the top reflects the most recent version.
Contact Us
If you have questions, concerns, or requests regarding this Privacy Policy or your data, please contact us:
Email: harjaap@primedepthlabs.com
Mailing Address:
Privacy Team
D 180 C Miran Square Phase 8 Mohali
We will respond to your inquiry within 30 days.